What We Say vs What We Do

Side-by-side proof that we're all full of shit about privacy. Every number is sourced. You're welcome.

Privacy Concern

What we say

81% say the risks of data collection by companies outweigh the benefits

Pew Research, 2023

What we actually do

56% always or often agree to privacy policies without reading them

Pew Research, 2023

Terms of Service

What we say

67% say they understand little to nothing about what companies do with their data

Pew Research, 2023

What we actually do

91% of consumers accept terms and conditions without reading them

Deloitte Global Mobile Consumer Survey, 2017

Social Media

What we say

77% have little to no confidence in social media executives to handle user data responsibly

Pew Research, 2023

What we actually do

Average person spends 2h 21m/day on social media

DataReportal, 2025

Smart Devices

What we say

52% of voice assistant users worry their personal data isn't secure

Microsoft Voice Report, 2019

What we actually do

35% of Americans now own a smart speaker

Edison Research, 2024

Location Tracking

What we say

72% feel that all or most of what they do online is tracked by companies

Pew Research, 2023

What we actually do

Only 34% have ever changed their phone's default location-sharing settings

Pew Research, 2023

Password Security

What we say

69% of Americans grade themselves an A or B on online security

Google/Harris Poll, 2019

What we actually do

65% reuse passwords across multiple sites

Google/Ipsos Poll, 2022

Free Services

What we say

73% say they should do more to protect their online privacy

Pew Research, 2023

What we actually do

Average smartphone user has 80+ apps installed

data.ai (formerly App Annie), 2024

Data Breaches

What we say

34% of Americans experienced a data breach in the past year

Pew Research, 2023

What we actually do

Only 1 in 3 changed passwords after receiving a breach notification

Carnegie Mellon / IEEE S&P Study, 2020

Loyalty Programs

What we say

61% uncomfortable with purchase tracking

Accenture Survey

What we actually do

90% of consumers belong to at least one loyalty program

Bond Loyalty Report

VPN Usage

What we say

81% say the risks of company data collection outweigh benefits

Pew Research, 2023

What we actually do

Only 32% of Americans use a VPN

Security.org, 2025

The gap between what we say and what we do has never been wider.

We know what we should do. We just... don't. And every company on earth is counting on that.